This is 219 5th Street, Eureka (4/26/19)

Eureka, c. 1919 (County of Humboldt Collection. Source: Jim Hill)

The title for the post came from the business sign, top right (which I loved).

The advent of the automobile was clearly a economic boon to Eureka (keep clicking to enlarge the photo, then check out the businesses and you’ll see what I mean).